Marketing stuff I hate:
- using corporate colors throughout the ad. It doesn’t help chances to sell.
- Stupid, “funny” insurance ads and “mascots”. Also, insurance companies claiming to not have mascots or jingles, but each ad has a random one.You think you’re being clever, but that’s just stupid. Japan knows how to do mascots.
- bonfires on the beach. When was the last time you had one? Did you get a permit? Where did you get the perfectly straight logs? Did the cops hassle you?
- young happy people guzzling alcohol at a rave or party. If you’re that happy, you’re drunk. Ditto gambling ads.
- travel/holiday ads with no fat, old, hairy people. That’s what travel is about in reality.
- chain food stores presenting manicured food items. Have you ever been to McDonald’s? Have they ever given you a burger on a plate?
- women seem to be the only beings with digestive problems.
- cars and trucks with mountains/beach for a background. And if they are in snow/ice, they are never stuck.
- car/truck ads with no street litter, or homeless people.
- all political ads
Reality sucks, huh?
#marketing #failure